Covid Ref Before Covid Ref

Anatomy of a Shot: Covid Ref

We recently worked with Creative Arcade to create a series of PSA’s for St. Louis County about COVID-19 awareness. In addition to the videos, we photographed the Covid Ref performing a series of signals for use in digital and print. We shot in a locker room and decided to use lighting that would give the photos a gritty sports look. We ended up using three lights including gridded soft boxes to get the highlights we needed to pull off the shot.

In post-production, we desaturated much of the image, masked out the background to further darken it, and did some selective dodging and burning to make the Covid Ref pop off the background.

Covid Ref Photoshoot
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